John F. Laramie —Announces Rapport Break as Strategic Move

Project X recently celebrated a 10 year anniversary last week.  PJX is ever evolving and moving forward, shared this announcement last weekend. 

ADstruc Announcment on Platform 

Effective this Sunday, July 26, Rapport’s license to the ADstruc platform expires and will not be renewed. All communication regarding any current or future campaigns with Rapport should be directed to Rapport going forward.

This has long been planned with Rapport and their management team dating back to our announcement in Mediapost in February 2019 as part of Project X’s strategic movement away from licensing technology to other agencies. We want to thank Mike Cooper and the entire IPG/Rapport team for being great partners over the last 6.5 years! We are proud of the work we did together and wish IPG/Rapport continued success.

John F. Laramie, CEO Project X shared, ” We don’t want any other agency in this space having our tech…it’s such a huge advantage for us to be free of licenses and focused entirely on building for ourselves and our clients.”

 

We don’t want any other agency in this space having our tech…it’s such a huge advantage for us to be free of licenses and focused entirely on building for ourselves and our clients. 

We will continue to focus on building technology for the benefit of our team, our clients and our media owner partners that differentiates Project X. We look forward to continuing to work directly with you and continuing to leverage technology in order to produce the best OOH campaigns in the most efficient manner.