geekOUT Friday Fast Fact – New DMA Infographics!
by Brian Schopper, Marketing Manager, Geopath
Geopath is pleased to announce the return of our DMA infographics! These refreshed infographics include updated statistics about each DMA including population size, top OOH spenders by category, commute info, and a snapshot of the market’s demographics.
This week, we’ll kick the series off by highlighting the Dallas-Ft. Worth, TX DMA. Of the top five DMAs in the US, Dallas-Ft. Worth has the lowest average travel time to work at 28.3 minutes. Dallas-Ft. Worth had the highest percentage of people driving alone to work of the top five DMAs at 78.4%.
The DMA’s population has grown about 2.5% from the last iteration of infographics we released in 2021. In this new round of infographics, we are examining top OOH spenders in the DMA by overall category, shedding some light on the industries that most utilize OOH within the market. There is a diverse group of categories represented here, speaking to OOH’s strength in reach consumers of all kinds as they travel throughout their home markets.
Currently, ten new infographics can be found in the geekOUT Library, and are available to all Geopath members. Don’t see a DMA you are looking for? Reach out to us at geekOUT@geopath.org. Additional DMAs will be added over the coming weeks.
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