Join the Live Panel on Making the Case for OOH in Media Plans
Discussing the Who, What, and Where of Data
OOHOH Data Talks: Discussing the Who, What, and
Where of Data
Editors note: The last OOH Office Hours Series featuring a live panel was a rarely opportunity to hear directly from individuals who influence advertising and OOH Advertising. This 2nd panel will be as educational and revealing. It’s 2 weeks away. Put March 19, 2 PM on your calendar.
Making the Case for OOH in Media Plans
Research from the Advertising Research Foundation explores OOH’s role in multi-media plans
Please join us for the second in our series of OOH Office Hours, Data Talks. Horst Stipp, EVP of Global Business Strategy at the ARF, will present results from a recent research study on the importance of a balanced media plan, and the incremental benefits of adding additional channels – including OOH – to any plan. He will also provide some additional findings on making OOH advertising more effective. Kelly Flynn, Director of Business Development & Growth, will also be on the webinar to discuss the importance of the ARF and the benefits of membership.
We are honored and excited to have both Horst and Kelly on our panel and look forward to great session!
Date: Tuesday, March 19th at 2:00 PM – 3:00 PM EST
Webinar ID: 896-672-042
Please note Geopath has migrated to a new system for our webinars. If you have already registered for this webinar, please re-register using the new link provided above. We apologize for any inconvenience.