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Intersection Launches ‘Creative Labs’ for Brand Creativity and Impact of OOH Campaigns

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Intersection Launches ‘Creative Labs’ to Help Brands Optimize Creativity and Impact of their Out of Home Campaigns

 

New York, NY –  Intersection, the leading smart cities media and technology company, today announced the launch of Creative Labs, a new in-house service that provides clients with consultation, design services and production for their digital, static and specialty media out of home (OOH) campaigns. With OOH being the largest creative canvas in media, Intersection’s team of highly experienced designers with decades of industry experience will enable brands to create impactful campaigns to better engage with target audiences.

Check out the great video Intersection put together introducing their Creative Labs launch

Brands can leverage Intersection’s Creative Labs for campaign consultation and ideation support, ensuring that their ideas will have the desired impact. In addition, Creative Labs offers multiple tiers of in-house design services that span the full creative development process and are available at tiered rates designed to suit all levels of campaign scale and complexity. These tiers include:

  • Quick Cuts: ideal for quick edits, including logo/copy placement, basic formatting or adding fine print.
  • Traditional: graphic design services inclusive of traditional media formats, from ideation to design to pre-press.
  • Impact: design services inclusive of high-impact media formats, from ideation to design to pre-press.

75% of advertising impact is determined by creative quality

Esther Raphael

“We know that 75% of advertising impact is determined by creative quality so it’s imperative we continue to provide innovative ways for our customers to better engage with their audiences across the channels that will deliver the most ROI. From ideation and innovation to design and execution, Creative Labs is centered around the principle that good campaigns start with good creative, and we’re here to help,” said Esther Raphael, Chief Marketing Officer at Intersection. “Whether designing a campaign tailored for busses, trains, stations or even complex specialty projects, Creative Labs will deliver the most effective creative experience possible.”

Campaigns successfully executed with Creative Labs to-date include Live Nation’s high-impact bus campaign in Seattle promoting a Dead & Company summer tour and an upcoming station domination at Penn Station featuring The Barnes Firm, one of America’s largest personal injury law firms.

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Creative Labs is available across Intersection’s media network, which spans the top U.S. media markets, including New York, Los Angeles, Chicago, Boston, Philadelphia, San Francisco, Dallas, and Seattle, in addition to other major metro areas such as Austin, Charlotte, Portland, OR, New Jersey, Houston, Minneapolis, Pittsburgh and more. In all, Intersection’s network reaches over 60 million people through more than 400,000 digital and static assets nationwide.

 

 

For more information about Intersection’s Creative Labs, visit www.intersection.com/creativelabs.

About Intersection:
Intersection is the leading smart cities media and technology company, improving the experience of public space through technology and enabling brands to reach audiences on the go. By combining industry-leading software and hardware solutions, we give cities, transit systems, airports, and real estate developments a platform to deliver information, content, wayfinding, and other services to their customers, powered by our proven advertising revenue engine. Intersection’s media network includes the top U.S. DMAs and reaches over 50 million people through more than 400,000 digital and static assets nationwide. For more information, visit www.intersection.com.

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