Iconic Marquee at AMC The Grove 14 Retrofitted to Tight-Pitch LED
LOS ANGELES—Caruso, one of the largest privately held real estate development and hospitality companies in the United States, retrofitted the static theatre marquee at AMC The Grove 14 with a 95-foot-long, curved digital marquee.
The new LED marquee manufactured by SNA Displays employs an extremely tight 3.9 mm pixel pitch, making it one of the first sub-4-mm exterior LED displays on the West Coast. At 4’1″ tall and 95’3″ long, the display has a resolution of 320 x 7,424 and includes a total of 2.4 million pixels.
The Grove is one of the country’s most acclaimed shopping, dining, and lifestyle destination, located in the heart of Los Angeles, about a mile from the La Brea Tar Pits and Museum and the Los Angeles County Museum of Art.
Owner-representative Consumer Experience Group (CEG), a national consultancy for experiential display projects, oversaw the display technology specifications and procurement process, selecting SNA Displays to manufacture and supply the EMPIRE™ Exterior outdoor LED display technology.
“The Grove is a true destination venue with a great design and is focused on finding ways to integrate technology to enhance customer experience,” said Jeremy Kolieb, principal at CEG. “Retrofitting the signage at The Grove’s iconic theatre marquee with a much more dynamic LED marquee modernizes the theater’s entrance area and provides much greater flexibility for messaging and other content for visitors.”
SNA Displays partnered with AD/S for installation and architectural design services, ensuring the updated technology matched the look and feel of the cinema’s existing marquee design. OUTFRONT Media, one of the largest outdoor media companies in the US, operates and schedules content for the marquee as well as other digital displays at The Grove.
About SNA Displays
SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.
About The Grove
Developed by Caruso in 2002, The Grove is one of the world’s most acclaimed shopping, dining and lifestyle destinations, offering the best mix of retail, restaurants and entertainment in Southern California. Set on 20 acres adjacent to the historic Original Farmers Market in Los Angeles, The Grove offers a welcoming park-like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping.
About Consumer Experience Group
Consumer Experience Group is focused on enhancing the consumer experience by providing clients with the know-how to determine how and what technology to integrate into their projects, including shopping centers, retailers, commercial properties, hotels, theme parks and much more.
AD/S specializes in the design and fabrication of signs, displays, and fixtures. From the gleaming monolith that lights up the night sky to wayfinding signage that guides you through airports, hospitals, and resorts, getting you to your destination, AD/S provides tangible and visual identities for communication through signage.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
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