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Here’s How Zero-Speed Takeover Becomes a ‘Digital Billboard’

Mickey D's and OMG Partner for Wazers in OOH Campaign

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Waze Ventures into OOH with Outdoor Media Group.

Waze users or Wazer’s as they are called, in Southern California last year gained an added benefit on the road with direction to the nearest McDonald’s. In an 8 week test last year, a partnership of Waze app, Outdoor Media Group and McDonald’s, geofenced 300 billboards which messaged Wazers when they were stopped for 4 seconds. The full screen message delivered the creative of a nearby billboard directing drivers to McDonald’s. See the photo below.

Combining data, technology and OOH expertise, the Campaign resulted in 8,400 people clicking through and electing to head to a McDonald’s. Measurable return for OOH. Google owned Waze, credited 6.4 million mobile ad impressions and 1.9 million unique users reached.


Todd Palatnek, former VP with C2C Outdoor, and now OOH Business Lead for Waze, says, McDonald’s
co-ops for Nevada, Arizona, Houston, Tampa and Orlando have signed up for similar campaign.

Why do you Waze? Wazer’s can now say its to get the ‘2 for $5 McRib’ deal.





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