Waze Ventures into OOH with Outdoor Media Group.
Combining data, technology and OOH expertise, the Campaign resulted in 8,400 people clicking through and electing to head to a McDonald’s. Measurable return for OOH. Google owned Waze, credited 6.4 million mobile ad impressions and 1.9 million unique users reached.
Todd Palatnek, former VP with C2C Outdoor, and now OOH Business Lead for Waze, says, McDonald’s
co-ops for Nevada, Arizona, Houston, Tampa and Orlando have signed up for similar campaign.
Why do you Waze? Wazer’s can now say its to get the ‘2 for $5 McRib’ deal.