Grocery TV today announced that they’ve added 4,000 point-of-sale displays to their digital advertising network by partnering with retail wholesaler Wakefern Food Corporation, including prominent supermarkets: ShopRite, PriceRite, Price Chopper, and Ideal Food Basket. Grocery TV advertising is now available in all 50 states and the company expects to add 8,000 more displays by the end of 2022.
“As an industry leader in grocery retail, Wakefern is an incredible partner for our network,” says Marlow Nickell, CEO at Grocery TV. “We’re excited to be working with them and to increase Grocery TV’s presence in the Northeast including major cities like New York.”
In just four years, Grocery TV reached over 16,500 displays and partnered with nearly every major grocery wholesaler in the country. Major brands across all industries have leveraged their place-based digital advertising network to consistently reach their audience in high-traffic retail locations.
The company aims to make in-store retail media more accessible to brands with displays at the checkout, entrance, and exit. Their network is integrated with programmatic partners like Vistar, Place Exchange, and Yahoo!, so that media buyers can easily launch, manage, and track the performance of their campaigns similar to how they would online.
Grocery TV reached over 44 million people in 2021. This year, they’ll continue to expand their network with the goal of making it easier for brands to leverage their place-based advertising in retail media or digital advertising campaigns.
About Grocery TV
Grocery TV is the largest digital advertising network in U.S. grocery. Their vision is to help brands grow by making it easier for them to reach their target audience in retail. Please reach out to Ashley Nickell (ashley@grocerytv.com) for press inquiries.
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