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Geopath Announces Midyear Annual Forecast — A First for the OOH Industry!

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Geopath Announces Midyear Annual Forecast Release— A First for the OOH Industry!

 

It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or was this “new normal” here indefinitely?

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It is now six months since the 2021 forecast was created and the first few months of 2021 have exceeded all expectations. Vaccine distribution has been a huge success as officials have mobilized massive amounts of healthcare workers and administered more than 230 million doses. As of April 19th, every state in the US has made the vaccine available to all persons 16 years of age or older. As of April 26th, over 42% of the US population has received at least one vaccine dose.

 

The vaccination rollout has given confidence to much of the population to engage in familiar activities again. We are seeing mobility within the population that is at or above pre-COVID levels as people get out of home more often and return from this “new normal.”

The vaccination rollout has given confidence to much of the population to engage in familiar activities again. We are seeing mobility within the population that is at or above pre-COVID levels as people get out of home more often and return from this “new normal.”

Given the success rate of vaccine rollout and the overall pace of the recovery, Geopath is excited to announce that for the first time in the history of the organization, Geopath will be issuing an updated annual forecast in June 2021. This midyear annual forecast will be a 12-month forecast and will reflect the expected audience delivery from June 2021 through May 2022.

While a midyear annual forecast release is a first for Geopath and the OOH industry, it directly aligns with Geopath’s goal of introducing more granular forecasts released more often, reflecting changes in the marketplace as they happen. More frequent data releases also will enable Geopath to quickly deploy new and enhanced capabilities more often.

The midyear update to the 2021 annual forecast is just the first step in the migration to a rolling forecast, in which Geopath will provide the industry with a continually recalibrated forecast using the most current observed data. Initially, more frequent releases of our impression forecasts will incorporate the impact of the vaccination rollout, however, it will also allow members to note changes during specific time-periods and expose any unique seasonality.

As an organization, Geopath is truly excited for the release of our midyear forecast and what the future holds for the data available to our members – and we hope the OOH industry is as well.

Contact Geoapth!

Geopath will continue to update the industry with more information on the scheduled midyear annual forecast release. In the meantime, please feel free to reach out directly geekOUT@geopath.org with any additional questions.

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