Friday Fast Fact – Raleigh Market Infographic
by Brian Schopper, Marketing Manager, Geopath
For today’s Fast Fact, let’s take a look at a market with the largest inland city in California – the Fresno market!
Did you know that virtually all of the raisins produced in the US are grown within a 60-mile radius of Fresno? The San Joaquin Valley in California is one of very few places with the right conditions for sun-drying grapes into raisins, the predominant method in raisin production.
The Fresno area has notable biodiversity, nestled among the Sierra Nevada mountain range and in close proximity to the Pacific Ocean. Fresno County was settled in the 1850s following the California Gold Rush, and is home to a variety of industries and cultures.
Let’s take a look at the newest geekOUT market infographic for the Fresno DMA.
You’ll notice a very high presence of family households in this market: nearly 3 in 4 households here have children, and over 2 in 5 households have someone younger than 18 living there. Similarly, the median age in the DMA is lower than many we’ve previously covered; 6 years younger than the US average.
There is an especially wide variety of industries utilizing OOH in this market, when looking at the top categories of OOH Spenders. Multiple tourism-based categories are represented here near the top of the list. Also among the top OOH spenders in Fresno is the higher education category – some notable colleges in this area are California State University – Fresno, Fresno City College, and Fresno Pacific University.
There are more infographics on the way! Don’t see a market you are looking for? Reach out to us at geekOUT@geopath.org. Additional Market Spotlights will be added over the coming weeks.
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