For Salespeople in OOH —
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Let’s dive in and discover the hottest topics OOH sales people are discussing from last week here…
Constellation Brands Moves On
Looking for intel on the planning cycle for Constellation Brands, which owns beer labels such as Modelo and Corona. Did you know they are now with this new agency? Full Thread Here>>
Top Golf’s AOR, Found Here
Which agency handles the buying for Top Golf advertising? Find out in this thread. Full Thread Here>>
Cohort is looking for contacts with shoemaker and fashion retailer Vans. Full Thread Here>>
Is anyone else shocked that Adquick has raised this amount of money to sell billboard advertising? Take a look. Full Thread Here>>
Another Cohort is looking for a Horizon contact for Burlington. Thank you, @Spin Contact! Full Thread Here>>
Client info found here for the Poo-Pourri campaign. Some taxi tops have been spotted in NYC. Full Thread Here>>
How Do You Sell Experiential to the Older Crowd?
What’s the biggest challenge in getting “older” folks to understand experiential? Full Thread Here>>
Defining Audience Location Measurement
Has Geopath’s audit impacted your business? Full Thread Here>>
Do Some Research Ahead of Cold Calls
A little prep can go a long way. See some of the answers to “What is the best way to ask a media buyer on the (cold call) phone who are some of the clients that they work with?” Full Thread Here>>
Can You Help?
Does anyone know the AOR for Bath Fitter? Specifically, DOOH. Full Thread Here>>
What brand should we expect the largest DOOH programmatic spend and where is it coming from? Full Thread Here>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code