For Salespeople in OOH —Cohoot Keeps You in Touch
Cohoot keeps you in touch with the outdoor market place
For Salespeople in OOH —
Everyone wants positivism and no one more so than us at OOH Today. But let’s be real, OOH Sales people are the first to lose their jobs in this Great COVID Pause. Cohoot keeps you in touch with the outdoor market place. Don’t wait to join. And heaven forbid, as a member should you lose your job, contact us immediately for an invite, as many as you have, to re join under your personal email address. We’ll get you back on the Cohoot forum. On to this weeks topics.
Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Let’s dive in and discover the hottest topics from the week here …
Industry Spending: Will It Increase Soon?
Thoughts on the industry spending over the next month, asks our Cohort @Swing Enabled, adding things are looking up, but still slow. What has been your experience in your area? Full Thread Here>>
Tito’s Handmade Vodka Gives $1M to Find a Covid19 Vaccine
If you have been looking for the account manager contact at Publicis for Tito’s, you have found the right thread. Full Thread Here>>
Shelter-in-Place Slows Beer Sales
Looking for who is overseeing OOH for AB Inbev at Posterscope? This post has details. The Budweiser, Corona and Stella Artois maker saw beer sales drop by almost one-third in April. Somehow beer tastes better outside at a bar or restaurant than on day 63 from the couch. Full Thread Here>>
Alternative Uses For Giant Screens
Wondering what is happening while movie screens are dark? Have a look at this article, which reminds us of the recent thread on Volta, the ad-supported, public, electric car chargers. Full Thread Here>>
Interesting article on how brands incorporated the pandemic and shelter-in-place orders into their advertising, rather than avoid it. Burger King was out front with this type of ad. Full Thread Here>>
Our Cohort Cactus45 is asking other place-based owners that have run alcohol ads, how are you solving for LDA compliance? Some clients want to run, but the question around LDA compliance is an interesting one. Any thoughts or service providers that could do this? Full Thread Here>>
Can You Help with these Questions?
Any suggestions on a point-of-contact within the health and beauty space that might be interested in looking at space on a new platform? Full Thread Here>>
Thoughts on whether Adquick is a useful platform for OOH buying? Full Thread Here>>