Fly Safe. Fly Ford.
Extra Credit Projects (ECP)
New Campaign Takes Flight
for Grand Rapids Airport
GRAND RAPIDS, MICH— The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
With vibrant imagery and relevant messaging, the campaign can be experienced through digital web banner ads, social media, streaming TV, radio, billboards, print ads and more through the first half of the year.
About Gerald R. Ford International Airport
Gerald R. Ford International Airport is a commercial airport located just outside of Grand Rapids, Michigan and contributes over $3 billion annually in economic activity in the West Michigan region, and connects more than three million passengers a year to destinations worldwide.
Extra Credit Projects is an award-winning advertising and design agency that takes a simple creative approach to campaigns and always provides extra for its clients across multiple industries nationwide.