First Time OOH User, Packaged Snack Brand Kicks off Shelter Campaign —Started Yesterday April 15
Sales Opportunities Exist in the Depths of COVID-19
First time packaged snack company uses Outdoor Advertising and it’s during the Coronavirus Crisis!
It is tougher than Hades to sell OOH in this environment right now, BUT people are doing it. It takes giant effort, persistence and most important, a home-run of a creative idea. Good ideas are not good enough. Safe ideas will not be successful. If it’s one thing every sales person in Outdoor has in common, it’s their belief they have a creative side AND they enjoy using it. Take the extra time you may have right now to get the creative juices flowing. Put yourself out there!
If you have listened to our podcasts, you know we have completed two ‘casts’ which specifically address potential sales opportunities and solutions to selling OOH during this Coronavirus Crisis. We missed this next creative idea. We think it’s a winner.
An idea that is going the distance by Emily Snacks. Emily kicked off its OOH campaign yesterday in the UK during the depths of Coronavirus lock-down. In case you have been living in a cave, yes the UK is getting hit just as hard as the rest of the world and is under stay at home lock down as well.
Despite the obvious issues brought about by the COVID-19, i.e. traffic is significantly depleted, Emily Snacks is running the campaign using self disparaging copy in humorous style. Stellar work. We are making an early call of future award winner. If ‘why’ must be explained, you should excuse yourself from judging if asked to the committee or panel.
Kudos to everyone involved in the campaign. I hope Clear Channel bonused the begeebees out of the buy.
See more examples below:
Our first ever poster, seen by a runner and one pigeon. Typical
hmmm…Maybe we should have made a TV ad instead