WOO names OMG MENA’s Elda Choucair as the Day 1 keynote speaker for WOO’s first in-person MENA Regional Forum
The World Out of Home Organization has named Elda Choucair, CEO of Omnicom Media Group MENA as the Day 1 keynote speaker for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday – Friday) in Dubai UAE.
Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA, where she led the group’s response to the impact of the pandemic. She accelerated the group’s transformation through developments in automation, predictive modelling, and eCommerce, as well as driving programs to bring the agency’s training and upskilling to the very highest level.
A keen advocate of using her expertise for the benefit of the ad industry, Choucair is vice-chair of the Advertising Business Group, a board member of both the Interactive Advertising Bureau GCC and the International Advertising UAE Chapter and a founding member of the Unstereotype Alliance.
The MENA Forum follows WOO’s first post-pandemic in-person Global Congress in Toronto and our first in-Person APAC Forum in Kuala Lumpur in October, as well as building on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022.
There will be a full program of presentations and speakers from the region and the wider global Out of Home industry. Topics to be covered include Maintaining OOH’s Advantage in a Digital World, Driving Growth in OOH through Audience Measurement and making the most of OOH’s Programmatic Opportunity.
The MENA Forum will commence with Introductory drinks on Wednesday February 15th, followed by a full program of presentations on Thursday February 16th followed by dinner, before a half-day of presentations on Friday February 17th.
WOO President Tom Goddard says: “We are immensely honored to welcome Elda as a keynote speaker at our first in-person MENA Forum. She is a pioneer in the MENA advertising world, not only dynamically expanding the development of the Omnicom Media Group MENA but also as an active industry figure championing many causes relating to diversity, equality, inclusion and sustainability.”
Click here for a Forum overview.
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. More at www.worldooh.org
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