Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

Dynamic Day/Night Billboards

0 531


message for Lindmark Ink

Day/Night billboards offer a dynamic solution to static creative that enhances the impact of outdoor advertising

Atomic Prop shares Day/Night Billboards

LED NeonBillie Eilish x Beat Saber collaboration for Metas Oculus headset 2021

We utilized programmable LED Neon for that iconic retro feel. For an additional layer of interest, each board was faced with a printed scrim, so by day they appeared as traditional boards, but by night – the magic of neon took center stage, bringing Billie and Oculus to life.

Alternate Reading VinylPermanent billboard for Segment 2019

For this permanent Segment billboard, we constructed LED light-boxes to cover the entire face of the structure. Then we used a translucent day/night alternate read vinyl and stretched that over a frame in front of the light boxes to reveal a different background image at night when the lights were turned on. The ‘Segment’ letters were custom LED light-boxes with a drop shadow that had RGB backlighting to allow for color change. The text cabinet had an internet-accessible controller which allowed the client to update the display in real-time.

LED BacklightingAdult Swims ‘Black Jesus’ 2014

We used LED light boxes to backlight a vinyl scrim which revealed a glowing Black Jesus at night. Backlighting day/night vinyl is an effective way to maximize the impact of outdoor advertising!  Contact Atomic Props visit https://www.atomicprops.com

For the LOVE of OOH! Please subscribe the #1 OOH Newsletter


- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: