DPAA Announces Speakers for In-Person Members Town Hall & Holiday Party
Grant and Backenstose To Speak
Thomas Grant, Sr. VP Programmatic Platforms & Operations at Havas Media
and Brad Backenstose, Executive Director, New Economy Lead at Wavemaker join association members at December 7 event
NEW YORK – – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today its in-person Members Town Hall & Holiday Party on December 7 at 3pm. For access to this members-only event, please contact your DPAA representative or email email@example.com.
Keeping with this year’s Global Summit theme of Digital Fast-Forward, the Member Town Hall will feature a panel on DOOH and programmatic with buy side executives. Thomas Grant, Sr. VP Programmatic Platforms and Operations at Havas Media and Brad Backenstose, Executive Director, New Economy Lead, Wavemaker, will be featured speakers.
“After some strong work from the industry, digital out of home advertising has shown its resilience, turned the corner and many are forecasting the medium’s strong return,” said Barry Frey, President & CEO of DPAA. “Our holiday party is a chance to thank our members for contributing to the success of the industry, review 2022 and talk about projects and events for the coming year.”
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.