CCO’s GOT Lauderdale
Clear Channel Outdoor and Fort Lauderdale Hollywood airport renewed an agreement for 5 years to install a new digital ad network throughout the facility. CCO has partnered with Ft Lauderdale Airport for over 20 years. The new media formats at the airport will be very extensive and include a New State-of-the-Art Digital Ad Network. Other format improvements are listed below.
- New Zeus screens at all terminals including arrivals and departures;
- Video walls;
- LCD screens at baggage claim areas for all terminals;
- Exterior column wraps at all terminals;
- Interior jetway wraps in all terminals;
- Static tension fabric displays in all terminals; and
- Baggage claim belt wraps throughout the airport.
Read the press release below for details.
Clear Channel seals renewal with Fort Lauderdale airport
FT. LAUDERDALE, Fla.–Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., announced it won a five-year renewal with Broward County’s Fort Lauderdale Hollywood International Airport (FLL) to provide a new state-of-the-art digital advertising network. The new agreement began April 1, 2018 and media upgrades begin Oct. 1, 2018.
The new marketing program at FLL creates a medium for advertisers to connect with visitors and grow regional commerce and includes the following:
- New Zeus screens at all terminals including arrivals and departures;
- Video walls;
- LCD screens at baggage claim areas for all terminals;
- Exterior column wraps at all terminals;
- Interior jetway wraps in all terminals;
- Static tension fabric displays in all terminals; and
- Baggage claim belt wraps throughout the airport.
“With a booming economy driven by increased leisure travel and a rejuvenated downtown area attracting visitors and residents alike, the city of Fort Lauderdale offers a very compelling opportunity for brands to influence and win customers,” said Morten Gotterup, President, Clear Channel Airports. “We’re proud to partner with the Fort Lauderdale Hollywood International Airport for another five years to create one of a kind advertising experiences for their growing number of air travelers.”
In addition, a recent Nielsen study shows airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. According to the study, frequent flyers are highly responsive to airport advertising, with 80% noticing the media and 42% taking action that includes visiting a website, going to a store or learning more about a product/brand/service. Nineteen percent of frequent flyers bought a product they saw advertised at the airport. Additionally, airport campaigns are a significant driver of foot traffic, with 84% of frequent fliers likely to visit a restaurant, 50% likely to visit a clothing/accessories/jewelry store and 41% likely to visit a consumer electronics store.
Clear Channel Airports’ Daniel Devine, danieldevine@clearchannel.com, will be onsite at FLL, from July 9 to 13, showcasing the new media opportunities and available to meet with interested advertisers.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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