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Cats Ears Pulled to Curb in NYC

Movie 'Cats' 3D Taxi Top Execution

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Giant Cat Ears Invade NYC this Holiday Season Thanks to a Creative 3D Taxi Top Execution

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If you walk around NYC during the holidays, you might be surprised to see giant cat ears on the top of an iconic NYC yellow taxi. What is this outrageous out of home ad unit? It’s a 3D taxi top that has been customized to make an immediate impact and grab the attention of anyone walking around or waiting at a busy crosswalk. Who wouldn’t be shocked to see what looks to be like a giant cat running, stopping and dashing all around NYC at the speed of traffic?

Our latest 3D taxi top masterpiece taking on the streets of New York City, is a campaign for the movie “Cats,” opening December 20, 2019. For this campaign, Universal Pictures and Curb Taxi Media worked together to transform a static taxi top into a giant Jellicle cat that has been placed on hundreds of taxis that literally roam across the boroughs delighting passersby with the same magic the story of Cats intends to provide viewers. The concrete jungle has been turned into a virtual playground for these giant cats to crisscross throughout the city this holiday season.

these static tops are seen at street level, or the consumer eye-level, the impact of them, especially like the one for Cats, is incredibly strong and virtually unmissable

Static taxi tops like these have been a cornerstone in the OOH mobility media industry for decades, but even today we continue to develop innovative ways to create new formats for all types of campaigns. When these static tops are seen at street level, or the consumer eye-level, the impact of them, especially like the one for Cats, is incredibly strong and virtually unmissable.

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Making these 3D taxi tops is no easy feat, but with years of experience, Curb Taxi Media has the production and execution of 3D taxi top art down to a science. It’s quite a simple process for each client campaign, and the Curb Taxi Media team manages all aspects of execution from design of the actual 3D top, to the manufacturing of hundreds of tops for the campaign, and the installation on taxis to ensure perfection. We have delighted our clients with amazing designs across various verticals including, but not limited to, entertainment (Minions) and travel (JetBlue), but this execution is one of our best ever in terms of the visual impact it makes. It’s an art that in and of itself has the ability to reach a huge dynamic and diverse audience every single day with 100% share of voice.

 

an ad unit as unique as this Cats top, the impact is exponential due to the viral nature that social media enables with a simple picture

When you have an ad unit as unique as this Cats top, the impact is exponential due to the viral nature that social media enables with a simple picture. When people are walking in the street and see something so out of the ordinary as giant cat ears on a taxi, they want to be the first to share with their followers what they’re seeing whether they are in NYC on vacation or walking the streets to work. We’ve already seen posts across all social channel mediums with great enthusiasm for not only these fun new tops, but also tremendous excitement for the film itself! We consider that a win all around for clients, consumers and us!

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