Carvertise and StreetMetrics Announce Strategic Partnership
Carvertise and StreetMetrics Announce Strategic Partnership for Innovative Out-of-Home Attribution Analytics
WILMINGTON, Delaware – Carvertise, Inc., America’s leading rideshare-based transit advertising company, today announced the launch of a strategic partnership with StreetMetrics, the leading out-of-home measurement and data analytics firm. This partnership will give agencies and marketers the ability to better measure the ROI on their targeted rideshare advertising campaigns; a big step forward for bringing more transparency and performance accountability to the out-of-home industry.
StreetMetrics bridges the gap between the physical and digital worlds by enabling marketers to effectively measure digital activation from moving out-of-home (MOOH) campaigns. The StreetMetrics technology tracks the route data from the Carvertise vehicles, and then compares it against user location data from the mobile devices in proximity to the vehicle. With these detected mobile device ID’s, Carvertise can then extend the reach and frequency of their clients messaging through mobile and online retargeting. Return on ad spend can also be measured by identifying how many unique device IDs that were exposed to the car, and ended up visiting the client’s website or store.
“Our partnership with Carvertise further validates the need for third-party measurement and analytics across out-of-home advertising at large,” said Drew Jackson, Founder & CEO of StreetMetrics. “Carvertise has long been the preeminent provider of rideshare advertising, so partnering with them is very exciting for us. We look forward to being able to provide measurable attribution insights to them and their clients.”
“We’ve always stood behind the measured effectiveness of our campaigns, and this partnership with StreetMetrics allows us to further showcase the benefits of MOOH to both hyperlocal and national advertisers,” said Jim Fischer, VP of Sales at Carvertise. “In an environment that is incredibly focused on measuring the output of every advertising dollar, this partnership enables our clients to adjust or supplement their campaigns on the fly to meet their strategic objectives in ways never before possible.”
Carvertise is America’s Largest Rideshare Advertising Company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country. Visit Carvertise.com.
Founded in 2016, StreetMetrics specializes in measurement for moving out-of-home media: ads on buses, trains, rideshare fleets, taxis, mobile billboards, airport shuttles, bicycles and scooters. The company currently measures moving media in 30 of the top 35 DMAs in the US, Canada, and a handful of countries across Europe and South America. Visit www.StreetMetrics.io
Help us help you
Subscribe to OOH Today for more on the OOH industry