Can Your OOH Campaign Generate its Own Power?

Let’s face it, the industry is changing. Digital billboards are gaining momentum…and so is their energy consumption!

An Absolut Alternative

20 years ago, Absolut shined the light on alternative energy solutions with this innovative billboard. They wanted a solution to combat the rolling brownouts that were happening in California in 2002. By turning their iconic bottle into a solar panel, this billboard stayed lit when everything else went dark. ⁠

See this billboard in action.

SUNCHIPS® & The Sun ☀️

When SUNCHIPS® manufacturing plants switched to solar energy in 2008, they used this campaign to advertise their big change!

Atomic Props created this dynamic board using nothing but the movement of the sun and shadow it casts! While the effect is simple enough, it took precise (and sometimes tedious!) calculations to ensure the angle of the sun, the billboard orientation, and board size worked together to make this work.

PG&E Power Plant

Solar can save serious energy – and then some. Atomic Props fit this PG&E board with twenty functional solar panels, supplying power to the board and giving power back to the grid, ultimately saving PG&E on both energy and cost!

About Atomic Props
Born in a garage 38 years ago, Atomic Props shares a similar story to many of the industry leading companies it works with today. The brainchild of a Wisconsin boy turned art director, Atomic has become a turnkey solution for some of the largest brands in the country. Our experience spans from traditional 3D billboards to interactive experiential activations and beyond. We serve, brands, agencies, and outdoor companies as a turnkey fabricator.