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BSSP’s New OOH Work for City of Hope

We can all use a little more hope these days

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fully wrapped train car

 

We can all use a little more hope these days

 

For City of Hope, a world-renowned independent research and treatment center for cancer, diabetes and other life-threatening diseases near Los Angeles, hope is what they were founded on. For their latest campaign, the organization wanted to share an added dose of inspiration and inclusivity. Created in partnership with its lead agency, Sausalito-based Butler, Shine, Stern & Partners (BSSP), City of Hope’s latest campaign aimed at increasing brand awareness has started to roll out across the LA market over the past month, culminating in a major Metro station takeover which just recently went up — including fully wrapped train cars.

Ranked among the nation’s “Best Hospitals” in cancer by U.S. News & World Report for 14 consecutive years, this new campaign highlights City of Hope’s translational research, breakthrough science and compassionate care and its unwavering commitment to help cancer patients everywhere. With bold headlines that play off the institution’s name and the use of aspirational imagery, the campaign celebrates the city and people of Los Angeles and their determination to come together and fight cancer.

This important awareness effort will empower patients to make the best choice for their own health,”

“We’re very excited about this campaign and what it will mean for our Southern California community. At City of Hope, we know that when it comes to cancer, it’s critical that patients get the right care at the right time. This important awareness effort will empower patients to make the best choice for their own health,” remarked Suzanne Piehl, Executive Director, Consumer Marketing at City of Hope.

In addition to various #OOH elements, the campaign includes print, social and digital pieces. This is the second campaign the brand has executed with BSSP and builds upon work from April which saluted health care workers across the LA area who fought on the front lines in the battle against COVID-19.

“City of Hope is a national leader in the quest to cure cancer. This campaign showcases the institution’s dedication to pushing the limits of scientific discovery and the real impact that makes on patients. It’s an honor for BSSP to be a part of it,” said Nicole Michels McDonagh, Group Creative Director at BSSP who helped to spearhead this work.  

TEAM CREDITS:

City of Hope
Suzanne Piehl – Executive Director, Consumer Marketing
Sara Lewis – Executive Director, Digital Marketing
Rob Silverman – Associate Vice President, Creative Strategy & Planning
Belinda Dennis – Manager, Consumer Marketing
Liz Rufus – Associate, Consumer Marketing

Butler, Shine, Stern & Partners
Nicole Michels McDonagh – Group Creative Director
Rodd Naimi – Copywriter
Kelly Bernard – Art Director
Maura Mattoon – Account Director
AJ Marino – Account Supervisor
Melissa Etter – Account Executive
James Sablan – Senior Integrated Producer
Brian Cadamagnani – Digital Production Artist
Chris Cummings – Chief Strategy Officer
Jordan Gilbertson – Director of Comms Planning
Daniel Hackett – Associate Comms Planning Director
Jordan Wu – Comms Planning Supervisor
Emily Woscoboinik – Comms Planner
Emily Scanlon – Assistant Comms Planner

 

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