Broadsign Expands pDOOH Portfolio
Campsite Rebranded as Broadsign Ads
Frontier Australia Head of Biddable Media, Denver Rego, also shared, “As an outcome focused media & marketing agency, DOOH helps bridge gaps between online and real-world advertising. Broadsign Ads allows us to plan, execute and measure DOOH campaigns quickly, easily, and autonomously, while collaborating with the experienced Broadsign team.”
Access to premium DOOH inventory with complete screen transparency: Set campaign parameters and select screen types based on data points like audience, environment, or proximity to points of interest. Get full visibility into screen-level data to maximize campaign performance with optimal inventory.
Flexible, targeted campaign planning and delivery within budget: Buy and activate DOOH inventory that meets your budget and audience goals using Broadsign Ads’ smart bidding algorithm, ensuring cost-efficient delivery of targeted impressions.
Robust real-time audience targeting: Target intended audience segments in real-time with captivating DOOH ads that reach them at the right time and place. Access to dynamic mobile data makes it easy to target venues with the highest concentration of the desired audience segment.
“Between increasing consumer screen fatigue and the target on the cookie’s back, DOOH is approaching a new era of growth. Broadsign Ads makes DOOH ad buying more transparent and as accessible as online and mobile. It combines the core functionality of Campsite with Broadsign best practices and technology,” shared John Dolan, VP and Global Head of Media Sales, Broadsign. “The Broadsign Ads rebrand and expansion into the U.S. and Australia represents a crucial next step in DOOH’s evolution, enabling new and seasoned digital marketing agencies, brands, and local businesses to realize the full potential of OOH.”