The OAAA-Comscore OOH and Online Activation Survey revealed valuable consumer insights, which OAAA Senior Vice President of Marketing and Analytics Steve Nicklin and Comscore’s Senior Director, Out of Home Media Diane Williams will discuss today at 2 PM.
Webinar topics will include:
- The value of using OOH to drive online activation, especially amid fatigue with ad-based media
- A window into consumer digital engagement that you can use to build a marketing blueprint
- The compelling case for why OOH should be an integral part of advertisers’ media mix
