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Branded Cities launches ACTIVATE DreamRoom 3D, first of its kind Digital-Out-of-Home campaign in Canada

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Branded Cities leads the way in Digital Out-of-Home with the introduction of DreamRoom 3D,
the latest addition to their ACTIVATE line-up

Canadian Tire Corporation launches one of the first campaigns in Canada to use Branded Cities Activate DreamRoom 3D technology
at Toronto’s Yonge & Dundas and Union Station

Toronto, ON – Branded Cities, a premier Out-of-Home media company that specializes in iconic venues, is proud to showcase the launch of a highly-anticipated campaign from Canadian Tire Corporation. The campaign is one of the first in Canada to make use of a brand-new type of technology; DreamRoom 3D. This technology is the hottest trend in digital Out-of-Home and a monumental addition to an already impressive collection of more than a dozen digital capabilities that Branded Cities offers its clients.

DreamRoom 3D uses proprietary technology that enables brands to create an immersive world within their ad and generate a memorable and engaging experience for audiences. This type of
execution is further enhanced with full-motion digital screens and is best applied to large-format assets in high-trafficked venues— venues that Branded Cities specializes in.

“It is thrilling to be on the leading edge of innovative and exciting technology, and we are excited to bring this world-class feature into the digital Out-of-Home industry here in Canada. Our iconic venues, which include the largest full-motion digital screens in the country, are the perfect medium to execute this creative expression. This campaign by Canadian Tire showcases our goal of providing the best solutions for our clients and will leave an unforgettable impression throughout the city and our industry,” said Toby Sturek, President of Branded Cities Canada.

The ad features Canadian Tire’s line-up of pet food products available in-store. The products are accompanied by a live three-dimensional recording of a dog at Yonge & Dundas, and a cat at Union Station. The campaign will run for four weeks starting on November 8th and will feature 20-second video spots in the program line-up at Yonge & Dundas and Union Station. A special campaign activation is scheduled to take place on November 21st at Yonge & Dundas which will involve a massive display and giveaways.

“Our company has had many milestones pioneering the next standard for how Out-of-Home advertising communicates with audiences. The launch of DreamRoom 3D is consistent with that history and we are proud to be the ones to bring this technology into Canada,” said Steve Elman, Chairman, and CEO of Branded Cities.

DreamRoom 3D joins Branded Cities’ award-winning line-up of ACTIVATE capabilities which includes Sequential Domination, Augmented Reality, Social Media Integration, Live Data Integration, and many more. Branded Cities’ passion for innovation continues to lead the Out-of- Home industry with the pursuit of newer technologies and strategies to serve their clients in elevating brand message delivery. The future is bright in the Out-of-Home space as brands are given more options to express their message and captivate audiences.

About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a
privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.com or brandedcities.ca.

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