NYC Bans OOH Alcohol Ads on City Property
We don’t know if anyone in the OOH community in NYC saw this coming. NYC just banned all alcohol advertising on City property. So that means no alcohol ads on bus shelters, newsstands, phone booths, LinkNYC, and the list goes on. The Executive Order, by Mayor Bill de Blasio, took effect immediately which was April 26th. Existing agreements are supposed to be good until agreements expire.
Who loves long-term contracts now?
In an effort to balance the high cost of excessive drinking issues against the OOH revenues, the ban became the City’s solution.
It will be interesting to see if the order, banning advertising booze on city property, will reduce the over-consumption issues.
One has to wonder if other parts of the country will look at the ban as an option as well. Will red meat or fast food be next? Oh wait, fast food ban already happened in the UK.
Sign long-term agreements. Keep proactive on PSA’s for community issues.
See an example of how organized and what you are up against when it comes to banning alcohol ⇒ Eliminating Alcohol Advertising from NYC Public Transit
Read the Executive Order ⇐ here
Read the official announcement from the NYC official website⇒De Blasio Administration Announces Alcohol Advertising Ban on City Property
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It will be interesting to see who takes over these spots.
Terrible. Overreaching by the government. Worst mayor since Bloomberg.
OOH Today really should not have an opinion on the matter J. But if we were to, having never actually lived in NY only visiting for business, we kind of liked Ed Koch. Agreed, way over reaching. Thank you for your comments.
Thank you Patsy. OOH survived the loss of tobacco. We’ll manage through this as well. I would be more concerned about maintaining rate in the face of less demand.