At the DPAA Video Everywhere Summit I ran into old friend, Bob Johns. Though he still has the youthful looks of his college days, Bob has been in #OOH for over 18 years.
Bob shared he has kicked off a new venture as part of Big Outdoor where he was CRO and is now the President of that division, BOLDSITE Media
Bob shared his excitement in the launch of BOLDSITE Media.
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BOLDSITE is developed as a sister company to Big Outdoor. BOLDSITE Media focuses exclusively on “destination media”; creating and delivering brand environments in high-traffic public spaces.
BOLDSITE partners with real estate developers, agencies, and marketers to custom-design unique media experiences that tell highly immersive and integrated brand stories. BOLDSITE assets are located in some of the most exciting lifestyle, mixed-use, entertainment, sports, and retail destinations in the country, including the upcoming American Dream project under construction in the Meadowlands in East Rutherford, NJ.
For more information, please visit Boldsite.com