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Billboard Wars Revisited

Rave's Read

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Billboard Wars: Let That Local Shade Burn

 

OUTFRONT Media Marketing Director, Elizabeth Rave, writes effective stories for OUTFRONT and the OOH Industry.  Ms Rave posted her latest work on how #OOH is used to communicate with the community and among competitive brands, all the while ‘throwing some shade.’

Starting with Ally and Amy competing for attention in Hollywood above, to the NFL’s Saints who seem unable to move on from their loss to LA’s Rams as pictured below. Then right past a wine and weed brawl to the oldie but still discussed, BMW/Audi war.

Billboard ‘wars’ have been with us since the beginning of commerce and competitive brands. That is to say since the beginning of OOH time.  While ads talking to each other are nothing new to advertising or OOH, Rave’s read serves as a reminder of the effectiveness of OOH and importance of calling on competitive brands.

 

 

 

 

 

The Saints, battling themselves above.

The weedmaps billboard on the left went up first and the addiction treatment center followed with its billboard, located just down the interstate.  Turnbridge vows to stay until weedmaps folds.

The weedmaps billboard on the left went up first and the addiction treatment center followed with its billboard, located just down the interstate.  Turnbridge vows to stay until weedmaps folds.

 

Wine Wars below

photos Courtesy of Boxcar PR

As Rave says, “dueling-billboard examples span the gamut in terms of category and national scope but are each impactful and demonstrate the power of billboards to drive conversation (real and virtually), even with each other. They are a great way to pull the public into a dialogue and to allow companies to make a memorable statement while earning style points.”

OOH Today reminds you to, get aggressive on the impending Budweiser, Miller/Coors billboard battle.
It’s coming! 
Have you contacted your Miller Coors and Budweiser accounts? 

get aggressive on the impending Budweiser, Miller/Coors billboard battle.
It’s coming! 
Have you contacted your Miller Coors and Budweiser accounts? 

Read Rave’s story⇒   Billboard Wars: Let That Local Shade Burn

BMW verses Audi — Everyone wins!

 

 

 

 

 

 

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