Does OOH sell locations or impressions? OOH Podcast Today
Podcast 29 —Keeping OOH Real from Bakersfield to Brooklyn
Are You Selling Impressions or Locations?
The OOH Podcast Today—29
Keeping OOH Real from Bakersfield to Brooklyn
As Coronavirus continues to spread and sadly takes its toll on life; it is punishing the OOH Industry with cancellations, postponements and rebates for lost impressions or is it lost locations?
Which begs the question; Are we selling impressions or locations?
Are we selling impressions or locations?
Listen to six Board of Directors Levi Eichenstein, Todd Hansen, Jeff Joaquin, Jack Sullivan and Bob Wolfe debate a fundamental question: Does OOH sell locations or impressions? How do we reconcile requests for rebates on COVID-19 reduced traffic?
The Board Room
OOH Experts / Board Members:
Bob Wolfe, President Founder, Outselling, Inc
Jack Sullivan, OOH Media Consultant, email: jsulli2703@gmail.com
Jeff Joaquin, Co-founder President. Marquee Media
Todd Hansen, President, Sun Outdoor
Levi Eichenstein, President, Red Rock Outdoor
Moderator: Brent Baer, Publisher, OOH Today
Podcast #29 — 19 minutes —Click the orange circle/white arrow below to listen
Share your opinions, comments and experiences on the issues and answers presented in today’s #billboard podcast. Please submit questions for our panel to BillBoard@OOHToday.com
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OOH TODAY —The outdoor advertising industry’s only independent voice.
The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced #OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.
Produced and edited by Will Farmer
Podcast page logo by Leslie (Skydragon Designs) Morris
Podcast 29
Thanks You Board Room, Nice fair assessment of whats happening today. I appreciate the panels feedback.
We will get through this and get back to the best media industry in the world real soon.
Tony C
Tony C it’s hard working dedicated OOH professionals like you who will pull us through. Please continue your leadership and thank you!