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Does OOH sell locations or impressions? OOH Podcast Today

Podcast 29 —Keeping OOH Real from Bakersfield to Brooklyn

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Are You Selling Impressions or Locations?
The OOH Podcast Today

Keeping OOH Real from Bakersfield to Brooklyn


As Coronavirus continues to spread and sadly takes its toll on life; it is punishing the OOH Industry with cancellations, postponements and rebates for lost impressions or is it lost locations?
Which begs the question; Are we selling impressions or locations?  

Are we selling impressions or locations?  

Listen to six Board of Directors Levi Eichenstein, Todd Hansen, Jeff Joaquin, Jack Sullivan and Bob Wolfe debate a fundamental question: Does OOH sell locations or impressions? How do we reconcile requests for rebates on COVID-19 reduced traffic?

The Board Room 
OOH Experts / Board Members:

Bob Wolfe, President Founder, Outselling, Inc
Jack Sullivan, OOH Media Consultant, email: jsulli2703@gmail.com
Jeff Joaquin, Co-founder President. Marquee Media
Todd Hansen, President, Sun Outdoor
Levi Eichenstein, President, Red Rock Outdoor

Moderator: Brent Baer,  Publisher, OOH Today

Bob Wolfe
Jack Sullivan
Jeff Joaquin
Todd Hansen
Levi Eichenstein
Brent Baer





Podcast #29 —  19 minutes —Click the orange circle/white arrow below to listen

Share your opinions, comments and experiences on the issues and answers presented in today’s #billboard podcast. Please submit questions for our panel to BillBoard@OOHToday.com

Share your comments at the bottom of the page under ‘Leave A Reply’  You do not have to leave your real name or email address. 

We may not always say what you like, but we’ll tell it like it is on Out of Home Advertising.



OOH TODAY —The outdoor advertising industry’s only independent voice.

The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced #OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.



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  1. Tony cioffi says

    Thanks You Board Room, Nice fair assessment of whats happening today. I appreciate the panels feedback.

    We will get through this and get back to the best media industry in the world real soon.

    Tony C

  2. No Fear No Favor says

    Tony C it’s hard working dedicated OOH professionals like you who will pull us through. Please continue your leadership and thank you!

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