Does OOH sell locations or impressions? OOH Podcast Today
Podcast 29 —Keeping OOH Real from Bakersfield to Brooklyn
Are You Selling Impressions or Locations?
The OOH Podcast Today—29
Keeping OOH Real from Bakersfield to Brooklyn
As Coronavirus continues to spread and sadly takes its toll on life; it is punishing the OOH Industry with cancellations, postponements and rebates for lost impressions or is it lost locations?
Which begs the question; Are we selling impressions or locations?
Are we selling impressions or locations?
Listen to six Board of Directors Levi Eichenstein, Todd Hansen, Jeff Joaquin, Jack Sullivan and Bob Wolfe debate a fundamental question: Does OOH sell locations or impressions? How do we reconcile requests for rebates on COVID-19 reduced traffic?
The Board Room
OOH Experts / Board Members:
Bob Wolfe, President Founder, Outselling, Inc
Jack Sullivan, OOH Media Consultant, email: firstname.lastname@example.org
Jeff Joaquin, Co-founder President. Marquee Media
Todd Hansen, President, Sun Outdoor
Levi Eichenstein, President, Red Rock Outdoor
Moderator: Brent Baer, Publisher, OOH Today
Podcast #29 — 19 minutes —Click the orange circle/white arrow below to listen
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OOH TODAY —The outdoor advertising industry’s only independent voice.
The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced #OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.