Apothic Inferno Brings Heat
We like this transit shelter execution so much we are giving it its own space plus the listing in our ‘OOH last week Today’ feature. Motion activated. Heat for cold Chicago commuters. Top creative. Nice work.
Evergreen Trading executed this campaign for our E&J Gallo client along with JCDecaux in Chicago. E&J Gallo promoted their wine brand Apothic Inferno. The shelter was motion activated and when consumers entered the shelter flames appeared within the creative and heat lamps turned on overhead providing a sense of heat from fire.
Watch the 23 second OOH video below