Some friendships are built over years. Others are built over whoever says, “Want a White Claw?” This Red Star Outdoor billboard knows its audience perfectly, planted where weekend plans are made, brunch turns into happy hour, and “just one drink” becomes tomorrow’s group chat recap. And with Teddy Swims’ Grab Friends By the Claw campaign front and center, it’s proof that a catchy hook isn’t always coming from the song. Some brands hire celebrities to sell products—White Claw hired one to soundtrack your next questionable decision.
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