McDonald’s and HL Agency made sure convention attendees knew they’d arrived before their GPS had the chance, planting this Vegas-inspired billboard along one of the city’s busiest corridors. Styled after the iconic “Welcome to Fabulous Las Vegas” sign, it’s a colorful reminder that, for one week, the Golden Arches might just outshine the casinos. After all, what happens in Vegas stays in Vegas—unless it’s a really good marketing campaign.
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