OOHMAA Announces Q3 Winners of ‘The Speccies’
OOHMAA recently announced the Q3 winners of ‘The Speccies’ – a celebration of the best in Aotearoa’s Out of Home advertising. These standout campaigns dazzled with bold creativity, a deep understanding of how to get the most out of their Out of Home campaign, and the power to stop audiences in their tracks.
Best Use of Technology/Data
Advertiser: Whānau Ora Campaign
Campaign: Real-Time Reo Creative
Agency: Motion Sickness
OOH Format: Digital Billboards
Campaign Details: In celebration of Te Wiki o te Reo Māori (Māori Language Week), Whānau Ora has launched an innovative digital Out of Home campaign, ‘Real-Time Reo’. Designed to make te reo Māori a part of everyday life.
Motion Sickness worked closely with LUMO to build a custom dashboard that responds to live data—such as weather, time of day, sporting events, and breaking news—with relevant phrases and translations, turning every moment into an opportunity to learn and celebrate te reo Māori.
Be Seen
Advertiser: Take the Jump – Kia Māia Te Peke
Campaign: Hotter than Climate Change
Creative Agency: VML
Media Agency: VML
OOH Formats: Digital Billboards, Retail and EV Charging Stations
Campaign Details: A nationwide push to encourage New Zealanders to take easy and practical climate actions. We needed to inspire confidence that personal climate action was possible and desirable.
To encourage individual climate actions, we tapped into another angle. Doing good makes you feel good, and when you feel good, you look good. We showed how positive climate actions, like walking to work or planting trees, can look hot and encourage people to feel Hotter than Climate Change.
They were directed to find out more about what simple actions they could take at takethejump.org.nz, and we could tell people were eager to take up the cause with a huge increase in visitor numbers as soon as the Out of Home hit the streets.
Best Use of Channel
Advertiser: Whānau Ora
Campaign: Real-Time Reo
Creative Agency: Motion Sickness
Media Agency: Motion Sickness
OOH Format: Digital Billboards
Campaign Details: In celebration of Te Wiki o te Reo Māori (Māori Language Week), Whānau Ora has launched an innovative digital Out of Home campaign, ‘Real-Time Reo’. Designed to make te reo Māori a part of everyday life.
Motion Sickness worked closely with LUMO to build a custom dashboard that responds to live data—such as weather, time of day, sporting events, and breaking news—with relevant phrases and translations, turning every moment into an opportunity to learn and celebrate te reo Māori.
People’s Choice
Advertiser: Griffins
Campaign: Griffins Cookies
Creative Agency: Pitchblack
Media Agency: MBM
OOH Format: Bus Shelter Special Build
Campaign Details: Griffins partnered with oOh! to create a bespoke scent and a bus shelter take-over to activate their annual Cookies campaign. Griffins wanted to position Cookies as primarily an adult, permissible indulgence
to be enjoyed as a treat during the commute, at work and for an after-dinner snack.
A bespoke cookie scent that was created to compliment the visual elements. This activity was also complimented across oOh’s high-reaching network, with 138 static, retail and classic panels targeted to supermarkets.
These quarterly winners now have a shot at the OOHMAA Annual Awards, which open for entries on 20 January 2025.
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