‘Everything’s Gonna be Okay’
OUTFRONT Media says, “Stop and Smell the Roses. Really, stop and smell the roses.”
Freeform was looking to promote their new upcoming half-hour comedy series ‘Everything’s Gonna Be Okay’. Thinking outside-of-the-box, they incorporated real flowers on top of the shelter roof and a shadow box with fake plants inside of the shelters. Dominating West Hollywood in a very creative way, Freeform utilized five custom buildouts and complimented it with thirty regular shelters scattered throughout West Hollywood. It’s all in the 1:17 second video below.