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Best of Outdoor for March
The Best of Outdoor is a OMA’s monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
| DULUX ‘TAYLOR SWIFT’ CAMPAIGN
Embracing vibrant hues and clever wordplay, this campaign extended a warm Sydney welcome to Taylor Swift. Demonstrating the undeniable power of static billboards, this impactful display embodies creativity and captivation.
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| WARMING UP WITH QUAKER UK
Amidst London’s winter chill, harnessing heat detection technology showcases an innovative approach to Out of Home advertising. This clever utilisation highlights the adaptability and effectiveness of OOH platforms, setting a new standard for impactful marketing even in the coldest of seasons.
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| COMEDY IS KING
The Inspired Unemployed are the Kings of comedy, it’s a refreshing reminder that advertising doesn’t always have to be serious. Loving the creativity and social virality it generated!
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| F1: DRIVE TO SURVIVE
Revving up Melbournians for the Formula 1, this dynamic DOOH billboard bursts with vibrant colours and energy, showcasing the power of Out of Home advertising to ignite excitement within local communities. This captivating display serves as a prime example of OOH’s ability to engage audiences and immerse them in the pulse of their surroundings.
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