Reebok earlier in the year, came out with a brilliant engagement of consumers through interactive advertising. A great idea, fun to watch and it appears, exhilarating to participate.
Must watch the video on YouTube here- The race for the Reebok ZPump Running Shoes.
Credit to Swedish agency Animal , (who has work currently running for Spotify’s annual holiday campaign) with the clever idea introducing Reebok’s ZPump running shoes. Using a ‘billboard’, equipped with a speed camera measuring real-time object recognition and motion detection, the sign identified a runner’s speed. Anyone who ran past the OOH board faster than 17 km/h, (10.563 mph) unlocked a brand new pair of ZPump 2.0 shoes for themselves.