From New York to Miami to Los Angeles, Grand Seiko is proving that iconic brands need iconic placements. The luxury watchmaker is putting its timepieces on massive highway billboards, turning everyday commutes into larger-than-life reminders that precision, craftsmanship, and luxury can command attention far beyond the storefront. With high-impact OOH placements across some of America’s most important luxury markets, Grand Seiko is making sure its brand—and its watches—are impossible to miss.