The Outdoor Media Association reports that Australia’s Out of Home (OOH) industry’s half year net media revenue was $478.6 million, up 19.5 percent from $400.4 million for the same period in 2021.*
Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent* for the same period last year.
Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022.
| Category figures 2022^: | Category figures 2021*: | Category figures 2020*: | Category figures 2019*: | |
| Roadside Billboards | $223.1 million | $176.9 million | $131.4 million | $178.1 million |
| Roadside Other (street furniture, bus/tram externals, small format) | $104.9 million | $97.3 million | $78.5 million | $126.2 million |
| Transport (including airports) | $39.9 million | $27.2 million | $44.1 million | $84.0 million |
| ^^Retail, Lifestyle and Other | $110.7 million | $99.0 million | $71.1 million | $109.3 million |
*Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to May 2022.
^ Figures may not add to total due to rounding.
^^ Reported in this category are: shopping center panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centers.