Interstate outdoor advertising expands programmatic access through direct integrations with perion, vistar, and place exchange
Interstate Outdoor Advertising today announced direct integrations with Perion, Vistar Media, and Place Exchange, providing agencies and brands with direct programmatic access to the company’s digital out-of-home inventory. The integrations mark Interstate Outdoor’s transition from third-party programmatic representation to direct SSP connectivity, streamlining how buyers access inventory across three of the industry’s leading DOOH platforms.
“Through this integration, advertisers gain expanded access to premium digital out-of-homeinventory across key Northeast markets,.” said Mike Neel, VP Publisher Solutions at Perion. “Digital out-of-home sits at the intersection of the physical and digital worlds, giving advertisers a unique opportunity to deliver measurable, outcome-driven campaigns in real-world environments. As marketers increasingly focus on performance and accountability, access to
premium programmatic inventory helps unlock the full value of the channel.”
“Programmatic DOOH continues to be an increasingly important channel for agencies and advertisers,” said Sean Corbett, President of Sales at Interstate Outdoor. “These integrations make it easier than ever for agencies and brands to access Interstate inventory across some of the most important Northeast markets through the platforms they already use every day, while improving transparency, efficiency, and flexibility.”
Previously represented through a third-party intermediary, Interstate Outdoor now offers direct access to its inventory through Vistar, Place Exchange, and Perion, supporting both Open Exchange and Private Marketplace transactions via Perion’s header bidder solution for optimizing demand from multiple SSPs.
The move reflects Interstate Outdoor’s continued investment in digital growth and programmatic infrastructure, giving advertisers access to Interstate Outdoor’s dominant New Jersey footprint while delivering strategic coverage across the New York, Philadelphia, and Boston DMAs.