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Australia’s OOH Industry Continues to Reach For 2019 Results

2022 Half Year Results

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The Outdoor Media Association reports that Australia’s Out of Home (OOH) industry’s half year net media revenue was $478.6 million, up 19.5 percent from $400.4 million for the same period in 2021.*

Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent* for the same period last year.

Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022.

Category figures 2022^: Category figures 2021*: Category figures 2020*: Category figures 2019*:
Roadside Billboards $223.1 million $176.9 million $131.4 million $178.1 million
Roadside Other (street furniture, bus/tram externals, small format) $104.9 million $97.3 million $78.5 million $126.2 million
Transport (including airports) $39.9 million $27.2 million $44.1 million $84.0 million
^^Retail, Lifestyle and Other $110.7 million $99.0 million $71.1 million $109.3 million

*Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to May 2022.

^ Figures may not add to total due to rounding.

^^ Reported in this category are: shopping center panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centers.

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