Australia’s OOH Industry Continues to Reach For 2019 Results
2022 Half Year Results
The Outdoor Media Association reports that Australia’s Out of Home (OOH) industry’s half year net media revenue was $478.6 million, up 19.5 percent from $400.4 million for the same period in 2021.*
Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent* for the same period last year.
Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022.
|Category figures 2022^:||Category figures 2021*:||Category figures 2020*:||Category figures 2019*:|
|Roadside Billboards||$223.1 million||$176.9 million||$131.4 million||$178.1 million|
|Roadside Other (street furniture, bus/tram externals, small format)||$104.9 million||$97.3 million||$78.5 million||$126.2 million|
|Transport (including airports)||$39.9 million||$27.2 million||$44.1 million||$84.0 million|
|^^Retail, Lifestyle and Other||$110.7 million||$99.0 million||$71.1 million||$109.3 million|
*Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to May 2022.
^ Figures may not add to total due to rounding.
^^ Reported in this category are: shopping center panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centers.