The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8.0 per cent from $549.2million for the same period in 2023.*
Digital Out of Home (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same period last year.
Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024:
Category figures 2024^:
· Roadside Billboards (over and under 25 square metres)
$254.3 million
· Roadside Other (street furniture, bus/tram externals,
small format)
$131.8 million
· Transport (including airports)
$77.0 million
· ^^Retail, Lifestyle and Other
$130.0 million
Category figures 2023^:
· Roadside Billboards (over and under 25 square metres)
$ 240.6 million
· Roadside Other (street furniture, bus/tram externals,
small format)
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