At SFO, Brandi Chastain and San Francisco Mayor Daniel Lurie’s digital twins are continuing to greet passengers as the FIFA World Cup 2026™ heats up in the region, with the USA set to play on July 1 at the SF Bay Area Stadium.
The two-time FIFA World Cup champion and two-time Olympic gold medalist is the latest hometown hero to appear alongside Mayor Lurie in hologram form at the airport. The Proto Hologram installations are located post-security in Terminal 2 across from the Amex Lounge and in Terminal 3 near the E Gates food court area.
In partnership with SFO, the Bay Area Host Committee and Gen City Labs have installed two Proto Hologram experiences that give Mayor Lurie and Brandi a lifelike sense of presence, making the welcome moment engaging, memorable, and highly shareable for travelers.
“Being turned into a hologram is pretty fun — but getting to help welcome fans to my home, the Bay Area, for the biggest sporting event in the world is truly special,” said Brandi Chastain, two-time FIFA World Cup champion and two-time Olympic gold medalist. “I’m so proud to be part of a welcome moment that feels innovative, warm, and worthy of this region. The Proto Hologram technology makes it feel like I’m really there with travelers — and while I’d welcome every passenger in person if I could, this is pretty close!”
“Being turned into a hologram is pretty fun — getting to help welcome fans to my home,
the Bay Area, for the biggest sporting event in the world is …
Proto is the original hologram and AI spatial compute platform, in use by two dozen Fortune 500 companies, top hospitals, universities, and professional sports leagues. Soccer stars who have previously appeared via Proto include David Beckham, along with teams including Atlanta United FC and the LA Galaxy. In the Bay Area, Proto Hologram has appeared at events at Oracle Park, Chase Center, UC Berkeley and Stanford. More info at ProtoHologram.com.
Media interested in capturing the activation in person should follow SFO’s media procedures for access to the secured areas of Terminal 2 and Terminal 3: https://www.flysfo.com/media/media-procedures