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Australia OOH Up 8% for 1st Half 2024

By OOH TODAY believes all voices, not just the loudest, must be heard
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Australia Out of Home half year results for 2024

The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8.0 per cent from $549.2million for the same period in 2023.*

Digital Out of Home (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same period last year.

Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024:

Category figures 2024^:

·        Roadside Billboards (over and under 25 square metres) $254.3 million
·        Roadside Other (street furniture, bus/tram externals,
small format)		 $131.8 million
·        Transport (including airports) $77.0 million
·        ^^Retail, Lifestyle and Other $130.0 million

 

Category figures 2023^:

·        Roadside Billboards (over and under 25 square metres) $ 240.6 million
·        Roadside Other (street furniture, bus/tram externals,
small format)		 $ 124.7 million
·        Transport (including airports) $ 62.5 million
·        ^^Retail, Lifestyle and Other $ 121.3 million

 

 
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OOH TODAY believes all voices, not just the loudest, must be heard 8090 posts 743 comments

William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine.

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    […] Australia OOH Up 8% for 1st Half 2024 […]

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