2021 OOH Award Winner Spotlight Series – General Mills

Kinetic Worldwide took home the Gold Award this year for General Mills, Nature Valley “Take In The Outdoors” campaign.

Despite inventing the granola bar 60 years ago, Nature Valley has lost much of its distinction within the $7B category. To separate itself from the slew of snack bar competitors out there, the brand embraced its connection to nature with the “Take In The Outdoors” campaign. Below is a brief snapshot of the campaign strategy and results, pulled from OAAA’s case study. You can also view a sizzle reel of the campaign.

Check out yesterday’s spotlight of the 2021 Media Plan of the Year.