AdQuick.com & Clear Channel Outdoor Partner to Automate OOH Printed and Digital Inventory Selection
real-time OOH printed and digital display availability
AdQuick.com, the leading Out-of-Home (OOH) advertising platform in the world, today announces a partnership with Clear Channel Outdoor, one of the world’s largest Out-of-Home (OOH) advertising companies, to provide AdQuick customers with real-time printed and digital display availability. This partnership is the first of its kind and further automates how marketers plan, optimize and execute OOH campaigns more precisely and quicker than ever before.
“The past two years have changed the pace of the OOH marketplace,” said Matthew O’Connor, chief executive officer of AdQuick. “Today, marketers must move even faster and embrace new levels of marketing agility. By partnering with Clear Channel Outdoor, we aim to provide marketers with real-time data about media inventory instantly while empowering them to make OOH planning and buying decisions with up-to-the-minute precision.”
This is a significant step forward in workflow automation as, historically, advertisers relied on an RFP process that required multiple exchanges and reviews of available inventory displays among agencies, media owners and buyers.
CCO has been focused on advancing its digital capabilities to meet the needs of their valued clients and this includes the greater agency buying and planning communities. These innovations to automate its real-time workflow processes serves as the on ramp for other agencies to integrate with CCO in this manner.
“Our partnership with AdQuick demonstrates Clear Channel’s commitment to using innovative technology and data to enable advertisers to make OOH planning decisions in real time or activate on these plans for immediate messaging to the consumers,” said Erika Goldberg, Chief of Business Operations, CCO. “Our focus remains on meeting our customers’ evolving business needs and that includes developing technology-driven solutions that enable marketers and advertisers to make informed decisions about their media planning processes while swiftly executing agile OOH campaigns, and this partnership will enable that.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy.