A New Era for Digital Out-of-Home Campaigns —Brand Safety Capability
Quotient To Maximize DOOH Campaign Targeting
A New Era for Digital Out-of-Home Campaigns: Quotient Launches New Brand Safety Capability to Maximize DOOH Campaign Targeting
SALT LAKE CITY–Quotient, a leading digital promotions and media technology company, today announced the launch of Brand Safety, a new capability within Quotient’s Digital Out-of-Home (DOOH) platform, which enables advertisers to effectively ensure inventory is near points of interest, venues or businesses that align with their brand and messages. This new feature gives brands trust and transparency regarding the execution of their DOOH advertising to improve the effectiveness of their campaigns.
“We are thrilled to announce the launch of Brand Safety, yet another testament to Quotient’s expertise and unwavering commitment to providing innovative tools to ad buyers across the customer journey”
It’s important for brand content to be displayed in high-quality environments that deliver effectively against brand objectives. By leveraging this new capability, advertisers can gain greater control and authority over their DOOH ad placement across inventory types, ensuring the quality and relevance of their campaigns and effectively amplifying their brand message to the intended target audience. This ensures the protection of brand reputation by maintaining messaging consistency and establishing trust with the consumer.
“We are thrilled to announce the launch of Brand Safety, yet another testament to Quotient’s expertise and unwavering commitment to providing innovative tools to ad buyers across the customer journey,” said Norm Chait, RVP of DOOH at Quotient. “With this valuable addition to our technology platform, we can now confidently reach consumers in brand-safe environments, which can lead to more impactful results for our valued clients.”
The DOOH space has witnessed remarkable growth recently, particularly in terms of programmatic activation and measurement advancements. According to Insider Intelligence, U.S. DOOH advertising will draw 36.2% of OOH advertising revenue this year and more than 41% by 2026.
In the past, brands may have hesitated to adopt DOOH advertising due to the difficulty of applying familiar digital best practices for campaign delivery and measurement. Brand Safety from Quotient provides brand marketers with an elevated level of confidence and transparency when it comes to planning and activating highly-targeted and effective DOOH campaigns—both as a standalone and as a complement to omnichannel ad buys.
To discover how Brand Safety can revolutionize a brand’s DOOH campaigns with more precision and effectiveness, request a demo now by reaching out to hello@quotient.com.
About Quotient
Quotient Technology (NYSE: QUOT) is a leading digital promotions and media technology company for advertisers, retailers and consumers. Quotient’s omnichannel platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales. Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble, Unilever, CVS, Dollar General, Ahold Delhaize USA, Amazon and Microsoft. Quotient is headquartered in Salt Lake City, Utah, and has offices across the U.S. as well as in Bangalore, Paris, London and Tel Aviv. Visit www.quotient.com
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