Ad Week’s Best Print Ads for 2017
Burger King, LL Bean, Kentucky, McDonald's
A brief break from OOH. Check out ‘best of’ Print ads for 2017, according to Adweek. Click here for the full article Adweeks 7 Great Print Ads of 2017 or see below for short highlights.
Special nighttime light art for McDonald’s ‘OPEN LATE” . Blurry for effect.
Burger King carrying the Flame Broiled theme too far?
Kentucky folk are proud and proper, would they really make this error deliberately? Explanation follows: “We know. It’s ‘your’ not ‘you’re.’ We just figured that a typo would be the best way for our ad to stand out in a fine publication like Oxford American magazine. But nice catch anyway, William Faulkner.”
The LL Bean ad below was made with photochromic ink, which is colorless indoors but outside turns different colors when exposed to ultraviolet light, usually from the sun or a black light. Is there an OOH use for Photochromic Ink?
Don’t adjust your screen. It’s blurry as the effect. Effective? Could it be a digital billboard?