250 Taxi Tops Claim Latest OOH Award
2017 Outdoor Category Creative Media Award Winner
On January 25, 2018, MediaPost, held its Creative Media Awards Reception and Dinner in New York City. According to MediaPost, The Creative Media Awards (CMA)is the only awards program that honors the media industry. The Creative Media Awards expresses their “belief that media — the process of buying, planning and strategy — is every bit as creative as depicting storyboards for a print or TV ad campaign.” Read the about the winners for all media here⇒ MediaPost’s CMA
Outdoor Media category winner was, UNITED DYNAMIC TAXI TOP for United Airlines by WAVEMAKER for United Airlines.
The Winning Media Brief:
Newark Airport is giving JFK a run for its money. Newark (EWR) is actually closer for New Yorkers, especially on the West Side. And urbanites are all about saving time. To prove it, United launched a campaign to underscore convenience and popularity — 41 million people fly out of Newark each year — over 28 million on United. To push its convenience message, 250 taxi tops or 4.4 million impressions monthly, showcased drive times to JFK vs. Newark, updated by real-time data. Fly right.
Affiliated Agency: Kinectic, McGary Bowen
Credits: Creative Credits Advertising Agency: mcgarrybowen Chief Creative Officer, New York: Matthew Bull Managing Director, ECD: Haydn Morris Group Creative Director, Copy: David DiRienz Associate Art Director: Steven Graziano Sr. Art Director: Erik Jansen Copywriter: Anthony Pagaza Account Managing Director: Joey Ziarko Account Executive: Amy Laughlin Account Superviser: Kayla Friedman Executive Director, Strategy: Diane Epstein Media credits Taxi Media Network: Verifone Media Verifone, Vice President Taxi Media: Chris Polos Verifone, National Account Manager: Lonnie Passy Verifone, Sr. Product Manager: Daniel Fish Media Agency: Kinetic & MEC Kinetic, Director: Robin Yablonski Kinetic, Manager: Stephanie Chiu Kinetic, Account Executive: Kelsey Moran Kinetic, Assistant Account Executive: Micaela Moffa Wavemaker, Partner/Director: Megan Warfield Wavemaker, Manager: Jimmy Feliz Wavemaker, Senior Associate: Chris Brady
For more on the campaign Click here → United Uses Real-Time Traffic Data, Taxis in Newark Airport Ad