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OOH in Cohoot —$160M Anti-Vaping Budget in Play

OOH for BW3, AllState, State Farm, Pandora, DoorDash, Milo’s Sweet Tea, FoxBET, Mayo Clinic

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OOH In Cohoot —Pandora OOH for jewelry stores, monster Anti-Vaping dollars and BW3

Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

We’ve surfaced some of Cohoot’s best OOH insights from this past week here…

DoorDash’s new campaign
DoorDash comes up often in conversation. Plus they’ve just launched a multichannel campaign that features OOH billboards with QR codes users can scan to add meals directly to their apps.   Full Thread Here>>>

Be sure to take note of its AOR in New York.   Full Thread Here>>>

$160M for Anti-Vaping
Rumors have surfaced of an RFP for Anti-Vaping that’s worth $160M. One seller says that it’s not government money either. The OOH vendor community is pulling together it’s collective knowledge to uncover more details.   Full Thread Here>>>

Lead Wall
BW3 and other national OOH spenders located in Chicago.  Full Thread Here>>>
Allstate buys OOH through Publicis Chicago.  Full Thread Here>>>
StateFarm goes through OMG Chicago.  Full Thread Here>>>
Milo’s Sweet Tea buys through the Reiss group. Contact inside.  Full Thread Here>>>
Thomas Edison State University’s OOH client direct contact .  Full Thread Here>>>
FoxBET AOR is OMA.  Full Thread Here>>>
Mayo Clinic’s new leadership may be looking for new media.  Full Thread Here>>>

Ghosted
It happens to all of us, but for salespeople being ghosted is a daily thing. However, if a rep can figure out how to make a ghost reappear then it can mean a nice payday. Cohoot has been coming up with some ideas to do just that.    Full Thread Here>>>

Pandora’s Holiday Box
Reps are saying most local jewelry accounts buy seasonally with December being their biggest time of the year. The agency responsible for Pandora OOH for jewelry stores was revealed in the thread.  Full Thread Here>>>

Do you know?
Brand direct contacts in the SF Bay area?  Full Thread Here>>>
Contact at OMD for the NFL?  Full Thread Here>>>
DOOH contacts for Vivid Seats or Stubhub?  Full Thread Here>>>
Best contact for DOOH at Ford?  Full Thread Here>>>

Want an invite to Cohoot?

​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code. 

 

 

 

 

 

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