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ZEP ‘BACK TO SCHOOL SAFELY’ OOH CAMPAIGN FOR ATLANTA PUBLIC SCHOOLS

“Glad to see your faces again. Just don’t touch them."

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OOH  ‘BACK TO SCHOOL SAFELY’ CAMPAIGN FOR
ATLANTA PUBLIC
SCHOOLS (APS)

Program From the Indie Agency
Includes In-Classroom Education, On-Site
Activation and OOH

 

Indie agency Cutwater has launched a new campaign for Atlanta Public Schools (APS) with local cleaning solutions company Zep, Inc. to safely welcome back the thousands of students returning to in-person learning across the city.

Zep has supplied APS with hand sanitizer for all classrooms as well as distributed supplies to parents and guardians, and has rolled out in-classroom awareness and education tips. Cutwater worked with the brand on developing the educational program and on-site activation, handling creative, design, and the implementation of classroom safety activities and materials.

The campaign also includes OOH aimed at community awareness through roaming mobile billboards and social content. The digital mobile billboards ran throughout Atlanta during the back-to-school period, featuring creative, rotating headlines like “Glad to see your faces again. Just don’t touch them.”

For the full story read below

CUTWATER ‘BACK TO SCHOOL SAFELY’ CAMPAIGN
FOR ATLANTA PUBLIC
SCHOOLS (APS)
WITH LOCAL CLEANING SOLUTIONS COMPANY ZEP

Program From the Indie Agency Includes In-Classroom Education,
On-Site
Activation and OOH

Thousands of students have returned to in-person learning at Atlanta Public Schools (APS) as of February 16th after a long hiatus of virtual learning. To help make this return a little easier, Atlanta-based Zep, Inc. contributed to APS’s comprehensive Return + Learn reopening plan.

The ‘Back to School Safely’ program was created in partnership with independent creative and media agency, Cutwater. As part of Zep’s long-standing relationship with APS, the company supplied hand sanitizer to all APS classrooms and rolled out in-classroom awareness and education tips to select schools on February 16th. Zep also distributed hand sanitizer to parents or guardians through Community Eligibility Provision (CEP), a program that offers free healthy meals and other products to students at various curbside pick-up locations and designated school bus routes.

Cutwater worked with the brand to develop the educational program and on-site activation. It handled creative, design, and the implementation of classroom safety activities and materials, including instructional hand hygiene posters for distribution across all schools in the district and student ‘back-to-school safely’ kits encompassing reusable face masks, tote bags and postcards. OzTech Media partnered with Cutwater to oversee and manage the on-site execution and content capture.

Cutwater also initiated community awareness through roaming mobile billboards and social content. The digital mobile billboards ran throughout Atlanta, featuring creative, rotating headlines like “Glad to see your faces again. Just don’t touch them.” The billboards not only spoke to the unique education sanitization program, but also helped spread joy and smiles around the city, especially to those returning to in-person learning after the better part of a year.

“This is an impactful community project and Cutwater is thrilled to be a part of it,” said Chuck McBride, Chief Creative Officer & Founder, Cutwater. “It is imperative that parents and children have the necessary support as they return to in-person learning and we are hopeful that this program can help bring some joy and peace of mind during this uniquely challenging time.”

“As students head back to school, it is important that we have measures in place to ensure their safety,” said Rachel Sprecher, Executive Director of Partnerships and Development, Atlanta Public Schools. “This program is designed to decrease health risks to students and their families and we are grateful that Zep identified this need and is generously providing the community with assistance.”

“As a parent with children in the APS, I know intimately how challenging it can be sending kids back to school during this time,” said Gary Gastel, Chief Marketing Officer, Zep. “We’re in a unique position to provide local community support and make the reopening process safer by supporting hand sanitizer availability for educators, students, and parents alike.”

About Cutwater
Cutwater is an independently owned full-service creative and media agency based in San Francisco, California that helps brands find their cutwater — the sharpest visual and verbal articulation of the brand’s idea. They translate brands’ cutwater into content they publish across media and through technology; turning brands into channels and consumers into fans. They’ve done this for some of the most iconic brands in the world including Brawny, Levis, Jeep, Peet’s, Ray Ban and LensCrafters, as well as exciting challenger brands such as Sunrun, Feeding America, Ariat and American Giant. Cutwater is led by Founder and Chief Creative Officer, Chuck McBride, and Principal and President, Christian Hughes.
Visit
http://www.cutwatersf.com.

About Zep
Zep, Inc. is a leading innovator, producer, and distributor of maintenance, cleaning and sanitizing solutions for food & beverage, industrial & institutional, retail, and vehicle care customers. Zep possesses a large portfolio of premium brands built over an 80+ year legacy of developing the most effective products trusted by professionals and consumers to get the job done right the first time.

About Atlanta Public Schools
Atlanta Public Schools is one of the largest school districts in the state of Georgia, serving approximately 51,000 students across 87 schools and five programs. The District is organized into nine K-12 clusters with 64 traditional schools, 19 charter schools, six partner schools, two alternative schools and five alternative programs. To learn more about Atlanta Public Schools, visit online at http://www.atlantapublicschools.us.

About OzTech Media
OzTech Media is an award winning digital marketing agency, based in Maryland. They are a blend of creative digital experts and content creators with a keen eye for strategic storytelling while specializing in delivering memorable experiences throughout the United States.

CREDITS:
CLIENT: Zep
● Gary Gastel – Chief Marketing and Digital Officer
● Miriam Escobar – Senior Manager, Category Marketing
● Amber Rice – PR/Communications

AGENCY: Cutwater
● Chuck McBride – Founder, Chief Creative Officer
● Vicky David – Art Director
● Elin Lindeberg – Copywriter
● Brooke Hopkins – Executive Producer
● Sarah Owens – Group Account Director 

PRODUCTION: OzTech Media
Ryan Finkbeiner – Founder, Head of Strategy
● Lauren Stein – Project Manager
● Chris Messick – Content & Design Manager

 

 

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