Sustainability at Top of Agenda for the World Out of Home Organization Global Congress in Lisbon
better global citizens
WOO Global Congress in Lisbon to Highlight Sustainability
Sustainability will be one of the top items on the agenda at the World Out of Home Organization Global Congress in Lisbon from June 7-9.
WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of Congress.
Joining her on the panel moderated by dentsu Head of Out of Home Ben Milne, will be Adam Green, Senior Vice President and General Manager of Broadsign Reach, Judd Guthmiller, Vice President International Daktronics, Clear Channel UK CMO Martin Corke and Stephanie Scheller (Co-Founder OMG Momentum, driving sustainability transformation in media and marketing)
WOO president Tom Goddard says: “Sustainability is arguably the major issue for the world’s big companies right now. But they’re grappling with sustainability in manufacturing and the supply chain so the task of reducing advertising emissions falls increasingly on media owners and customers, including tech suppliers and agencies. “Our Congress panel is well qualified to examine this pressing issue from all sides and will be able to give a valuable steer to the efforts of WOO members, large and small, as we continue the task of making ourselves better global citizens.”
Please click here for more details of the Congress including the full program of presentations.
With the WOO Lisbon Congress fast approaching, we are excited by the high number of registrations so far and would suggest you register for the Congress as soon as possible.
Click here to register Book your hotel accommodation here
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia. Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org